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Business:

Start Up of Marathi Greeting Cards Mobile Application Software

Need:

  • Reach to More People
  • Require Name, Logo, App & Promotion

Solution:

  • Brand Identity:

    • Naming – ‘Prasadik’ name of both Founders as well as it’s a Gods words
    • Logo – Designed a logo with Callout Heart because Greetings links Dialogues so we used Callout and that dialogue is from a heart that is why Callout Heart &     Red color a symbol of love
    • Tagline – Marathi tagline ‘Shwas  Marathi  Dhyas Marathi  Hrudayancha  Sanvaad  Marathi’ and ‘Vyakta  Vhaa  Marathit, Nati  Joda  Marathit’
  • Brand Positioning:

    • Prasad Kulkarni who is originated of Marathi greeting card and the founder of ‘Prasadik’ so  made a video of his own speech
    • Shot Maharashtrian Model Photos for Greetings
    • Shot for All Age Groups to reach out to all types of audiences
    • Readymade Messages for all  special days
  • Brand Digitization:

    • Website:
      • Single Page Marathi website with content
      • Shot Special Model Video on How to Use App in Marathi
    • App
      • Easy To Use App
      • Marathi Greetings
      • Complete Personalization of Greetings
  • Brand Promotion:

    • FaceBook:
      • Connected to Marathi Speaking Customers in Maharashtra
      • Regular Postings of Greetings with Information on Every Festivals & Special Days
      • Regular Posting of Greetings on Every Issues       

Impact:

  • Huge Fan Following on Face Book 85,000+ Followers
  • Individual Posts having average 300+ Likes & 150+ Shares
  • Got Most famous in the area of western Maharashtra
  • 100,000 Users of ‘Prasadik’ App

www.prasadik.com