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Business:

Startup by Professionals having experience in guiding Students for Overseas Education.

Need:

Want to Differentiate & Compete with Large & Established Competitors as well as small & cheap Competitors

Solution:

  • Brand Identity:

    • Naming – Small & Indicative Name EduBrix as an important Brix in constructing Global Career
    • Tagline – To explain business further as “Shaping Global Career”
    • Logo – Selected Owl as kind of Mascot which is symbol of Studious & Added New Generation look & colors to attract youngsters
  • Brand Positioning:

    • Defined 5 Stages like Information,  Decision, Qualification, Enrollment & Execution
    • Defined different Information & Structure of delivery for that information for easy understanding
    • Purchased Royalty Free images for explaining complete story.
    • Got Free to use Videos explaining Opportunity available in every Country
  • Brand Digitization: Website

    • Brought to new WordPress Platform for Modern Look
    • CMS driven Event Blog Sections for regular updates
    • Good Match of Media & Text
    • Easy Navigation for Prospects
    • Form of enrollment at every section of Website to ensure more inquiries

Impact:

  • Confidence to Founders that they are Ready to Win
  • The website tells Prospects about Maturity of Organization through Display & Information
  • No Competition fear as  the website is now much better than Industry Leader’s website
  • Ready to Rock as Industry Leader

www.edubrixoverseas.com